Whether your style is bold and charismatic or sleek and sophisticated, Package Your Deal will develop concepts to deliver the most compelling message for your brand. We start by reviewing your current collateral, competition and demographic and integrate our research with your desired goals. We then collaborate with you to refine the message and execute the creative materials.
Case Study—Biotech Company
- Goal: Develop new tagline and t-shirt to appeal to younger demographic. Incorporate the main technology into the message.
- Contribution: Creative concept, tagline and design.
- Result: Increased exposure of brand to target demographic. One of the biotech's customers reported that "...the latest t-shirt solulink made (do ulink?) got some success yesterday! I had one on during a big lecture here at the Institute in Stockholm and to my surprise the speaker and many others in the audience came back to me asking what I am linking lately..."
Case Study—Wireless Internet Service Provider (WISP)
- Goal: Establish corporate identity for wireless internet company that competes with Telco giants in the local market. Appeal to target demographic.
- Contribution: Development of business name, creative concept, logo creation
- Result: Measurable increase of exposure and subscribers. The business continues to grow exponentially. Package Your Deal has been contracted to move to next phase—website development and online marketing.
Case Study—Biotech company
- Goal: Introduce new product line of biological dye kits that are brighter and easier to use than the competitor’s product. Appeal to target demographic.
- Contribution: Creative concept, image research, graphic design, copywriting, headline development
- Result: Measurable increase of exposure and sales of the antibody labeling product line. The “Brilliant” campaign continues to be a success and has been used for over 1.5 years on a consistent basis. Although the design has evolved over time, the concept has proven to be the catalyst.