SEO, SEM and SERM
(Search Engine Optimization, Search Engine Marketing and Search Engine Reputation Management)
Package Your Deal has extensive experience in SEM (Search Engine Marketing), SEO (Search Engine Optimization) and SERM (Search Engine Reputation Management). We have taken company websites that previously had no search engine visibility to placement in the top 3 results of Google. In turn, these businesses not only experienced a substantial increase in sales due to dominating the top position, but have also established credibility in the mind of the prospect as a leader in their respective fields. See case study
In addition to helping increase the rankings of websites on major search engines, we are also highly experienced in SERM (Search Engine Reputation Management). The goal of this strategy is to proactively protect our client's brands and reputations from damaging content that may arise through search engine queries. The outcome of this type of work is similar to what public relations firms do in terms of "reputation management." The only difference is that it affects press that is on the web. In this world of social media and UGC (user generated content), one unhappy customer or one negative press release can seriously affect your online credibility and business reputation. Package Your Deal's SERM services help mitigate the damage caused by negative search engine results by:
- Implementing strategies to prevent damaging content from surfacing
- Crafting and placing appropriate responses to negative queries
- Displacing negative content from the SERPS (search engine results page)
As you know, it just takes one bad review or press release to permanently damage a company's reputation and lifespan. Unless you have the financial resources and connections of companies such as Toyota, Ford or McDonalds, it is important to be able to identify potential threats ahead of time and prepare accordingly. Package Your Deal's SERM services can help. See case study
To protect our client's from the competition and maintain privacy, we are not posting keywords and names on the web for obvious reasons. If you would like to get more information, we would be able to speak more about it over the phone. Call Carissa Seidl at 858-663-4836 and she will go over the case studies in detail.
Company: Vickie Jean's Creations
Type of business: Arts and crafts, home decor, wholesale novelty items
Competitive environment: 8 on a scale of 10
Work performed by Package Your Deal: SEO, copywriting, competitive research
Vickie Jean's Creations sought the help of Package Your Deal to help increase the online portion of their business. After studying the company carefully, we recommended an SEO strategy to identify kewords that would drive business to the website and knock-out the competition who was infringing on their patent with an inferior quality product. As a result of Package Your Deal's and Carissa Seidl's work, Vickie Jean's Creations continues to rank in the #1 position for 5 major competitive keywords. President Vickie Jean Van Dyn Hoven boasts an increase in sales and leads from the search engine results.
Company: Confidential—name withheld for privacy
Type of business: Financial services company catering to high net worth investors
Competitive environment: 10 on a scale of 10
Work performed by Carissa Seidl: SERM, SEM, copywriting, website development, content management, competitive research
As regulations were changing in the industry, client overlooked and distributed outdated materials that caused negative press. Although the action was minor and caused no harm, the company experienced a wave of negative releases that spread throughout the internet via the AP and other news sources. Carissa Seidl assessed the problem and immediately implemented procedures to manage the company's online reputation in a positive light. Services performed include SEM, copywriting, website development, content management and competitive research. Due to the sensitivity of this project, we are unable to disclose specific details. If you think you would benefit from SERM services, please contact us and we will discuss techniques to help you.